The new age of digital commerce
To catch up with the needs of today’s and tomorrow’s consumers, companies need to build up their digital commerce and marketing playbook, and evaluate their current online strategy and level of technology. This can be achieved through technology enablers such as data analytics, product and web content management systems, payments, order management and logistics planning to deliver a best-in-class customer experience.
From The Ground Up
There's no magic wand to be waved in order to start a digital transformation. Instead, you should consider your know-how, your added value, your key differentiators, your customer base, your processes and your limitations and opportunities, and take action in order to evolve to a transaction driven model. This model will allow you to orchestrate any form of business interaction and scale in a way that gives you a chance win your customer's business on a daily basis, no matter how big your company gets.